Why Las Vegas is Turning Purple for K-pop Stars BTS
If you’ve somehow missed the news about K-pop sensation BTS starting their concerts this weekend, here’s your primer: They sold out four shows at Allegiant Stadium (yes, 65k-seat Allegiant Stadium)… in pre-sale. In 90 minutes. They’ll be painting the town purple (their signature color) with special events, merch, and even BTS-themed hotel rooms. So what’s the big deal, you ask? Well, host Dayvid Figler asked, and he got an earful from our producers: Sonja Cho Swanson and BTS Army member Layla Muhammad, who explain why K-pop has a global reach and just how powerful the BTS Army is.
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