The Vegas Magic Behind These Viral Videos
Rick Lax has found the perfect formula for making viral videos, whether that means deep frying a whole watermelon or taping a pilot proposing mid-flight. They’ve amassed billions of views on social media — you’ve probably seen a few, without even realizing they’re Rick Lax productions. Rick has had many careers (attorney, writer, Vegas magician), but these days, through his company Network Media, Rick helps other entertainers make money from creating viral online content. The model has been so successful that last month creator company Jellysmack acquired Network Media for an undisclosed amount. Rick tells co-host Vogue Robinson how Las Vegas helped his company grow during the pandemic, his changing views on social media, and the secret to making millions from viral videos.
Wanna help us go viral on social media? Follow us @CityCastVegas on Twitter and Instagram. You can also dial in to tell us about your favorite (or least favorite) viral video — bonus points if it’s about Las Vegas: 702-514-0719.
Want some more Las Vegas news? Then make sure to sign up for our morning newsletter here.
Subscribe To Our Newsletter
Stay connected to City Cast Las Vegas and get ready to join the local conversation.
Latest Episodes
Data Center Expansion Looming, a Vegas James Beard Win Raises Questions, and 'Rocky Horror' at the Sphere
Switch wants to expand its data center campus in the southwest valley, and we dig into whether chasing AI infrastructure is good or bad f...
Did Vegas Dodge a Bullet by Avoiding the FIFA World Cup?
The World Cup is here, but Las Vegas isn't one of the 11 host cities. At first glance that might seem like a missed opportunity, but the...
Will the Film Studios Proposal Ever Die? Plus, the Vanderpump Hotel and Las Vegas' Density Problem
The unions who backed Nevada's controversial film tax credit bill just tried to punish the lawmakers who killed it, and voters pushed bac...
How Las Vegas Is Celebrating America's 250th Birthday
America is gearing up for a milestone birthday this July 4th with 250 years of history to celebrate. But where — and when — does Nevada f...
'Your City Could Be Better': Why Every Region Needs A Park Map Tool Like Salt Lake's — Presented by City Cast Las Vegas
Do you know how many parks Las Vegas has? Residents of Salt Lake County have wondered about their parks for years — that is, until City C...
Primary Surprises, the Road to November, and a Casino Sale Shaking Up Water Street
Nevada's primary election results are in. Host Jesse Merrick breaks down the surprises and results alongside Creative Producer Jacob Soli...
Where to Find Las Vegas’ Best Hot Dogs
We are now in the thick of peak hot dog season (which is a real thing, we swear!), and what better way to celebrate that than finding the...
The Dark Money Influence on Nevada Elections
Dark money is flooding Nevada's elections, but voters might never know who's really behind the ads saturating their screens. Host Jesse M...
Why Is Car Insurance So Expensive in Las Vegas?
Why are Las Vegas car insurance rates among the highest in the country? Today we revisit a conversation contributor Dayvid Figler had wit...
From Quickie Divorces to Drive-Thru Vows: The Real Story of Vegas Weddings
Las Vegas' reputation as the wedding capital of the world has roots that might surprise you. As we enter peak wedding season, we revisit...